A group that serves as a direct or indirect point of comparison in forming a person's attitudes or behaviour is known as a(n):
A) influential group.
B) opinion leader group.
C) membership group.
D) reference group.
E) aspirational group.

Question

Quizplus · Accepted Answer

A reference group is a group that an individual uses as a standard in evaluating their own attitudes or behaviour. It can be a direct comparison such as a family or social group, or it can be an indirect comparison such as a celebrity or fictional character that an individual aspires to be like.

A Group That Serves as a Direct or Indirect Point