In international markets, product adaptation involves changing the product to meet local conditions or wants.

Question

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Product adaptation is the process of modifying a product to suit local conditions or preferences, such as changing the flavor, size, packaging, or even the design of the product to suit different markets. This is often done to ensure that the product is relevant and appealing to local consumers, and it is a common practice in international marketing.

In International Markets, Product Adaptation Involves Changing the Product to Meet