One factor encouraging the formation of strategic alliances is the desire to move into new markets.

Question

Quizplus · Accepted Answer

Strategic alliances can provide access to new markets by leveraging the strengths and resources of each partner. By collaborating with another company that has an established presence in a target market, a company can expand its reach without having to invest in building the necessary infrastructure and relationships from scratch.

One Factor Encouraging the Formation of Strategic Alliances Is the Desire