What is the most important source of information about a sales representative's performance?

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The most important source of information about a sales representative's performance is his or her sales reports. This provides concrete data on their actual sales performance, which is a key indicator of their effectiveness in the role. While conversations with other sales representatives and personal observation can offer additional insights, these sources are more subjective and may not be as reliable as sales reports. The company's performance appraisal format can be helpful, but it is often based on subjective criteria rather than actual sales performance. Customer reports can also be useful, but they are typically a secondary source of information compared to the sales reports provided by the representative themselves.

What Is the Most Important Source of Information About a Sales