The Grey Lynn Widget Corporation markets numerous unrelated products, most of which are highly complex. The firm is most likely to use the salesforce structure based on the:

Question

Quizplus · Accepted Answer

Since the Grey Lynn Widget Corporation markets numerous unrelated and complex products, they are most likely to use the salesforce structure based on product lines. This would allow for sales representatives to specialize in selling and promoting specific products, leading to greater expertise and customer satisfaction.

The Grey Lynn Widget Corporation Markets Numerous Unrelated Products, Most