Owners of Apple iPhones often complain that once they have committed to the Apple brand they must purchase apps that are only available from Apple or its dealers. When consumers point out this issue, they are referring to:
A) product- bundle pricing.
B) offset pricing.
C) captive product pricing.
D) optional product pricing.
E) none of the above

Question

Quizplus · Accepted Answer

Captive product pricing refers to the practice of companies selling a product at a low price but then requiring customers to purchase additional related products or services at a higher price. In the case of Apple, consumers who purchase an iPhone must also purchase apps from Apple's App Store, which is only available through Apple or its dealers. This is an example of captive product pricing.

Owners of Apple IPhones Often Complain That Once They Have