Wangaratta Grocery Chain often features a few products priced below cost to attract customers to their stores. WGC is employing:
A) discount.
B) rebate.
C) special price.
D) allowance.
E) loss leader.

Question

Quizplus · Accepted Answer

WGC is using a marketing strategy called "loss leader" where they are intentionally selling few products at a loss to attract customers to their store and hope they will purchase other products with higher profit margins.

Wangaratta Grocery Chain Often Features a Few Products Priced Below