The use of optional product pricing allows a seller to keep the price of the basic product low while making a profit on extras the consumer would like to add to that product.

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Optional product pricing is a pricing strategy where a seller offers a basic product at a low price and then charges extra for optional features or add-ons. This allows the seller to keep the price of the basic product low while making a profit on the extras that consumers may want to add.

The Use of Optional Product Pricing Allows a Seller to Keep