As a general rule, buyers are more price sensitive when the products they are buying are unique.

Name: As a general rule, buyers are more price sensitive when the products they are buying are unique.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Buyers are generally more price sensitive when products are commoditized and there are many similar options available. When a product is unique, buyers may be willing to pay a higher price for its unique features or qualities.

As a General Rule, Buyers Are More Price Sensitive When