Select the words that BEST complete the following sentence. Traditional marketing science and practice have focused on attracting new customers and making a sale. Today, however, the emphasis is moving beyond attracting new customers. Today companies are going all out to________ current customers and build lasting customer ________.
A) identify; brand meanings
B) locate; value
C) identify, retention
D) attract, value
E) retain; relationships

Question

Quizplus · Accepted Answer

The sentence states that companies are now focused on "building lasting customer" which suggests a focus on retaining customers rather than attracting new ones. The words "retain" and "relationships" in choice E are the best fit for completing the sentence.

Select the Words That BEST Complete the Following Sentence