Which of the following statements about an effective value proposition is/are correct?
A) It should differentiate a brand from its competitors.
B) It will need to be changed periodically.
C) It is likely to be copied by competitors.
D) It should answer the question, "Why should a customer buy your brand rather than competitors' brands?"
E) All of the above are correct.
Correct Answer:
Verified
Q2: Contemporary marketing is best described as which
Q3: The marketing mix, or the set of
Q4: Which of the following is an example
Q5: Select the words that BEST complete the
Q6: The process of dividing the total potential
Q7: In difficult economic conditions, characterised by decreased
Q8: The potential market for a product or
Q9: An Australian university is attempting to estimate
Q10: When Frank buys his own house, he
Q11: Satisfied consumers are more likely to:
A) engage
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