The integrated cost leadership/differentiation strategy is difficult to implement mostly because:
A) the primary and support activities required to implement the cost leadership and differentiation strategies are not the same.
B) this strategic approach demands more flexibility than most firms can manage.
C) it is difficult to balance the structural emphasis between the two strategies.
D) the cost leadership strategy requires less structured job roles than does the differentiation strategy.

Question

Quizplus · Accepted Answer

The integrated cost leadership/differentiation strategy requires firms to simultaneously focus on reducing costs and differentiating their products/services, which requires different primary and support activities. This can make implementation difficult as it involves managing potentially conflicting priorities and resources.

The Integrated Cost Leadership/differentiation Strategy Is Difficult to Implement Mostly