The integrated cost leadership/differentiation strategy:
A) is one of the most common successful business strategies.
B) has been shown by research to be consistently correlated with above-average returns.
C) is more risky to implement than the cost-leadership or differentiation business strategies.
D) is a more stable business strategy once the firm is established in a leadership position.

Question

Quizplus · Accepted Answer

The integrated cost leadership/differentiation strategy is more risky because it requires the firm to manage the trade-offs between cost and differentiation, which can be challenging and may lead to a lack of clear strategic focus.

The Integrated Cost Leadership/differentiation Strategy