Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach. Today you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue, and Alka-Seltzer Heartburn Relief). Each Alka-Seltzer product is targeted to a slightly different market segment. The maker of Alka-Seltzer is using:
A)product targeting.
B)product segmentation.
C)market sectioning.
D)product differentiation.

Question

Quizplus · Accepted Answer

Product differentiation involves creating variations of a product to target different market segments, which is what Alka-Seltzer is doing by offering different versions of their product for specific needs.

Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured