The process of segmenting a market and selecting specific segments as targets is the link between________ and the organization's marketing program.
A)various buyers' needs
B)top-level management
C)government regulations
D)self-regulatory industry standards

Question

Quizplus · Accepted Answer

Market segmentation involves identifying and analyzing various buyers' needs and characteristics to create specific segments, which allows a company to tailor its marketing program to meet the unique needs of each segment. This link between market segmentation and the marketing program helps a company increase sales, profits, and customer satisfaction by creating targeted messages and offerings that resonate with the specific segment. While top-level management, government regulations, and self-regulatory industry standards may all impact a company's marketing program, they are not directly linked to the process of market segmentation and target selection.

The Process of Segmenting a Market and Selecting Specific Segments