Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:
A)one product and multiple market segments.
B)price discrimination.
C)mass customization.
D)multiple products in multiple market segments.

Question

Quizplus · Accepted Answer

This situation is an example of one product (the magazine) being tailored to multiple market segments (different geographic and demographic groups). This allows the magazines to reach a wider audience and cater to the specific interests of each segment, without creating entirely separate products. This strategy is known as differentiated marketing. Price discrimination and mass customization are not relevant in this scenario, and while multiple products in multiple market segments may seem like a possibility, the question specifies that the magazines are producing different editions, rather than entirely different products.

Many Canadian Magazines Produce Separate Editions Usually Targeting Unique Geographic