Johnson Gloves is a company that caters to the very affluent consumer who desires complete personalization. This Madrid-based boutique will use your fingerprints to customize your very own pair of driving gloves. The gloves are designed and created solely for you. This is an example of:
A)mass-appeal
B)mass-personalization
C)ultra-customization
D)ultra-personalization

Question

Quizplus · Accepted Answer

Ultra-customization refers to the creation of a completely unique and personalized product for an individual customer. Johnson Gloves offer this by using the customer's own fingerprints to create a customized pair of driving gloves. This is not mass-appeal or mass-personalization, which involve creating products for a larger group of customers with similar tastes and preferences. Ultra-personalization may be a possible alternative name for this type of customization, but it is not a commonly used term in marketing.

Johnson Gloves Is a Company That Caters to the Very