When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be described as:
A)product differentiation
B)product innovation
C)ultra-customization
D)mass personalization

Question

Quizplus · Accepted Answer

Ultra-customization allows customers to fully personalize and customize their experience, going beyond just product differentiation or innovation, and is more individualized than mass personalization.

When Future Vacations Allows Customers to Personalize Their Next Vacation