The headline of the ad for the Sleep Number bed by Select Comfort read, "5 Reasons Why You'll Sleep Better on a Sleep Number Bed." From this information, you know that Select Comfort uses________ segmentation.
A)socioeconomic
B)psychographic
C)demographic
D)behavioural

Question

Quizplus · Accepted Answer

The use of "5 Reasons Why You'll Sleep Better" suggests that Select Comfort is using behavioral segmentation, targeting individuals based on their behaviors or attitudes towards getting a good night's sleep.

The Headline of the Ad for the Sleep Number Bed