Firmographics involves both characteristics of the composition of the organization -such as the income distribution of employees, age, gender, and education of the workforce and organizational or business characteristics which include each of the following EXCEPT:
A)location and size of firm
B)corporate mission
C)industry category
D)corporate activities

Question

Quizplus · Accepted Answer

Firmographics includes characteristics of the organization's composition as well as organizational or business characteristics such as the location and size of the firm, industry category and corporate activities. However, corporate mission is not considered a firmographic characteristic.

Firmographics Involves Both Characteristics of the Composition of the Organization