All of the following are steps in the positioning process, except:
A)Discover how much consumers are willing to pay for your product.
B)Discover where the company's product or brand is on these attributes in the hearts or minds of potential customers.
C)Discover how target customers rate competing products or brands with respect to these attributes.
D)Identify the important attributes for a product or brand class.

Question

Quizplus · Accepted Answer

The step of discovering how much consumers are willing to pay for a product is not a part of the positioning process. The positioning process includes identifying important attributes, discovering where the company's product stands in comparison to competitors, and determining target customer perceptions of competing products. The price point is important but is not a step in the positioning process.

All of the Following Are Steps in the Positioning Process