When a financial institution considers charging additional convenience fees for things such as calling into customer service or visiting a teller in person they may be attempting to___________a customer segment group.
A)annoy
B)overcharge
C)fire/de-market
D)encourage them to keep their money at home

Question

When a financial institution considers charging additional convenience fees for things such as calling into customer service or visiting a teller in person they may be attempting to___________a customer segment group.
A)annoy
B)overcharge
C)fire/de-market 
D)encourage them to keep their money at home

Quizplus · Accepted Answer

By adding additional convenience fees, the financial institution may be attempting to de-market/fire a customer segment group that they deem to be unprofitable or not worth the cost of servicing.

When a Financial Institution Considers Charging Additional Convenience Fees for Things