Which of the following is NOT a basis used to segment organizational markets?
A)psychographic
B)usage rate
C)geographic
D)annual sales volume

Question

Quizplus · Accepted Answer

Psychographic segmentation is typically used in consumer markets to categorize individuals based on their lifestyles, interests, attitudes, values, and personality traits. It is not commonly used to segment organizational markets, which are more likely to be segmented based on factors like usage rate, geographic location, and annual sales volume, reflecting the needs and behaviors of organizations rather than individual consumers.

Which of the Following Is NOT a Basis Used to Segment