Mass customization is similar to ultra-customization, as the 80/20 rule is similar to ________ consumer segmentation variable.
A)behaviour
B)usage rate
C)benefits sought
D)psychographic

Question

Quizplus · Accepted Answer

The 80/20 rule, also known as the Pareto Principle, often applies to usage rate, suggesting that 80% of effects come from 20% of causes. In consumer segmentation, this translates to a small portion of customers (20%) generating a large portion (80%) of sales, which aligns with the usage rate segmentation variable.

Mass Customization Is Similar to Ultra-Customization, as the 80/20 Rule