In 1998, Apple refocused on the consumer and education markets, introducing the iMac - the most innovative PC ever created according to many PC and business analysts. By the end of the year 800,000 units had been sold, making the iMac the greatest PC product launch ever. This strategy was successful primarily because it identified:
A)competitive advertising.
B)innovative distributors.
C)target market segments.
D)important corporate computer needs.

Question

Quizplus · Accepted Answer

The success of the iMac was due to its strong focus on the consumer and education markets, specifically targeting those segments with an innovative and user-friendly product.

In 1998, Apple Refocused on the Consumer and Education Markets