A fast food restaurant is likely to undertake an analysis of all of the following to select a target market, except:
A)compatibility with the market's objectives and resources
B)expected growth of the market
C)the size of the market
D)cost of reaching the segment

Question

Quizplus · Accepted Answer

Compatibility with the market's objectives and resources is more about aligning the business's goals and capabilities with the market, rather than selecting a target market based on consumer characteristics or market dynamics.

A Fast Food Restaurant Is Likely to Undertake an Analysis