In developing a marketing strategy for a fast food restaurant you decide that what it was really selling was full hot meals, small snacks, desserts, and salads. This is an example of:
A)taking marketing actions to reach target markets.
B)target market selection.
C)product grouping.
D)market-product grid development.

Question

Quizplus · Accepted Answer

This statement refers to the grouping of products, specifically categorizing them into full hot meals, small snacks, desserts, and salads. This is an example of product grouping.

In Developing a Marketing Strategy for a Fast Food Restaurant