Which of the following is NOT a criterion used for selecting a market segment?
A)cost of reaching the segment
B)size of the market
C)similarities of needs of potential buyers
D)competitive position

Question

Quizplus · Accepted Answer

The criterion "similarities of needs of potential buyers" is actually a reason for creating a market segment, not a criterion for selecting one. The other options (cost of reaching the segment, size of the market, and competitive position) are all considerations in the selection process.

Which of the Following Is NOT a Criterion Used for Selecting