While looking for a new computer you conclude that you value highly: cost, battery life, and weight. These different attributes form a(n):
A)personal attributes map
B)competitive analysis map
C)product positioning map
D)product comparison map

Question

Quizplus · Accepted Answer

A product positioning map typically identifies different product attributes and maps them against each other to determine where a specific product stands in comparison to its competitors. In this case, the three attributes of cost, battery life, and weight are being considered to determine where a computer falls on the product positioning map.

While Looking for a New Computer You Conclude That You