When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a __________map in your mind relative to the benefits of each.
A)product positioning
B)product perception
C)competitive positioning
D)relative positioning

Question

Quizplus · Accepted Answer

A product positioning map is used to visualize the benefits and features of different products, like chocolate milk and Gatorade, in the consumer's mind.

When Assessing Different Types of 'Recovery Drinks' to Consume Post-Workout