Which of the following is NOT one of the five general criteria often used to pick target segments?
A)need to conform to government regulations
B)competitive position of the firm with respect to the market
C)cost of reaching the segment
D)expected growth of the market

Question

Quizplus · Accepted Answer

Need to conform to government regulations is not typically a criterion used when selecting target segments. The other options listed (competitive position, cost of reaching segment, and expected market growth) are commonly considered when choosing which segments to target.

Which of the Following Is NOT One of the Five