In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of:
A)taking marketing actions to reach target markets.
B)selecting target market segments to reach.
C)developing a market-product grid and estimating size of markets.
D)forming products to be sold into groups.

Question

Quizplus · Accepted Answer

This is an example of selecting target market segments to reach. Nike has chosen to target a specific demographic (affluent teens) rather than a broader group such as high school basketball team members. This shows a deliberate effort to focus on a particular segment of the market.

In Developing a Marketing Strategy for the Newly Released Nike