Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and compatibility with the organization's objectives and resources. What is the fifth criterion?
A)need to conform to government regulations
B)time required to create awareness
C)cost of reaching the segment
D)how long target market members have been customers

Question

Quizplus · Accepted Answer

The fifth criterion for picking target segments is the cost of reaching the segment. This refers to the expenses incurred in identifying and targeting the segment, such as advertising, sales promotion, and distribution costs. It is important for the organization to ensure that targeting the segment is financially feasible and will result in profitable returns.

Five General Criteria Are Often Used to Pick Target Segments