Although segmenting according to the four different variables is important, many experts agree that good segmentation is built around customer's __________.
A)needs
B)products
C)country
D)usage of product

Question

Quizplus · Accepted Answer

Customer needs should be the primary focus when segmenting a market as it allows companies to tailor their marketing efforts to specific groups of customers who share similar needs and preferences. This leads to more effective marketing and higher customer satisfaction. The other variables listed may be helpful in understanding the market, but they are not as crucial for effective segmentation.

Although Segmenting According to the Four Different Variables Is Important