A bakery chose to target breakfast crowds and people who wanted to have something special to go with their meals. It ran advertisements saying it was open at 4:30 AM, and it handed out flyers in nearby buildings promoting that it did a second baking in the early afternoon so customers could have the freshest baked goods to go with their
Evening meals. Since its advertising was very focused, it could be said that the bakery used a:
A)head-to-head methodology.
B)rifle approach.
C)hit-or-miss approach.
D)shotgun approach.

Question

Quizplus · Accepted Answer

The bakery's advertising approach is targeted specifically at breakfast crowds and those looking for something special to accompany their meals. This is the definition of a "rifle approach", where advertising is focused on a specific target market or audience. A head-to-head methodology is a competitive approach used when a company directly compares its products or services to those of its competitors. A hit-or-miss approach is a random or haphazard advertising strategy that does not target a specific market or audience. A shotgun approach is another word for a mass marketing approach, where advertising is directed towards a very broad audience.

A Bakery Chose to Target Breakfast Crowds and People Who