In developing a marketing strategy for your Wendy's restaurant, you determine that as many as 400 lunches per day are purchased by local college students who commute and eat at your restaurant. This is part of the process for:
A)implementing the 80-20 rule.
B)developing a market-product grid and estimating size of markets.
C)implementing a harvesting strategy.
D)forming products to be sold into groups.

Question

Quizplus · Accepted Answer

Developing a market-product grid and estimating the size of markets involves identifying specific target markets and estimating their size and potential sales volume. In this case, the target market is local college students who commute and purchase 400 lunches per day. This information can be used to develop a marketing strategy tailored to this specific market segment.

In Developing a Marketing Strategy for Your Wendy's Restaurant, You