Firmographics involves both organizational or business characteristics-such as location, size of firm, industry category, corporate activities, business objectives, and buying objectives-and characteristics of the composition of the organization-which Include each of the following EXCEPT:
A)the income distribution of employees
B)education of the workforce
C)age
D)competitive intensity

Question

Quizplus · Accepted Answer

Firmographics refers to characteristics related to organizations or businesses, including their structure and composition, but does not typically involve external factors like competitive intensity. Competitive intensity relates to the external business environment, not the internal composition of an organization.

Firmographics Involves Both Organizational or Business Characteristics-Such as Location, Size