Children's Advil pain reliever positioned itself against Children's Tylenol pain reliever by running ads, which claimed that the Advil brand is superior because it works faster and longer than the Tylenol brand. This is an example of:
A)differentiation.
B)consumer positioning.
C)lateral positioning.
D)head-to-head positioning.

Question

Quizplus · Accepted Answer

This is an example of head-to-head positioning because the Advil brand is directly comparing itself to the Tylenol brand and claiming superiority in terms of speed and duration of pain relief.

Children's Advil Pain Reliever Positioned Itself Against Children's Tylenol Pain