Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands:
A)with respect to the geographic areas in which they are manufactured.
B)in the minds of consumers.
C)as they are clustered by type of outlet, normally in major metropolitan areas.
D)within selected retail outlets, indicating accessibility by consumers.

Question

Quizplus · Accepted Answer

Perceptual maps are used to graph the relative position of products or brands in the minds of consumers. This is typically done based on attributes or characteristics that are important to consumers, allowing marketers to understand how their brand is perceived relative to competitors. The geographic area of manufacture or location within retail outlets is not typically the focus of a perceptual map.

Marketers Use Perceptual Maps as a Means to Display or Graph