Figure 9-8

-Which of the following data are collected from consumers to develop a perceptual map for a particular product?
A)evaluations of the important attributes for a product class
B)managerial judgments about how consumers perceive products
C)rank order of the ratings of an existing brand's preference relative to its competitors
D)a listing of all prospective brands and products

Question

Figure 9-8
 
-Which of the following data are collected from consumers to develop a perceptual map for a particular product?
A)evaluations of the important attributes for a product class 
B)managerial judgments about how consumers perceive products 
C)rank order of the ratings of an existing brand's preference relative to its competitors 
D)a listing of all prospective brands and products

Quizplus · Accepted Answer

Perceptual maps are developed using consumer evaluations of important attributes for a product class to understand how consumers perceive different products in relation to each other.

Figure 9-8 -Which of the Following Data Are Collected from Consumers to Collected