At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards. This is an example of:
A) differentiation positioning.
B) head-to-head positioning.
C) cognitive positioning.
D) lateral positioning.
Correct Answer:
Verified
Q150: Figure 9-8 Q151: The iPhone, Blackberry, and new Microsoft smartphone Q152: Which type of product positioning would most Q153: A two-dimensional matrix with different product dimensions Q154: Figure 9-8 Q156: Several years ago dairies got the idea Q157: When Apple initially launched the iPhone, their Q158: A perceptual map is most like a: Q159: Differentiation positioning requires a product to: Q160: Head-to-head positioning requires a product to:
A)consumer
A)compete directly
A)compete with
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