Head-to-head positioning requires a product to:
A)compete with competitors on similar product attributes in the same market.
B)seek out its own market niche.
C)compete with competitors on similar product attributes but in a different market.
D)compete with competitors using unique attributes.

Question

Quizplus · Accepted Answer

Head-to-head positioning requires a product to compete with competitors on similar product attributes in the same market. This means that the product is directly competing with other products in the same market by offering similar features and benefits.

Head-To-Head Positioning Requires a Product To