A two-dimensional matrix with different product dimensions on X and Y axes showing how different products and/or brands are perceived by customers according to those dimensions is known as a:
A)cognitive map.
B)perceptual map.
C)positioning strategy.
D)database.

Question

Quizplus · Accepted Answer

A two-dimensional matrix with different product dimensions on X and Y axes showing how different products and/or brands are perceived by customers according to those dimensions is known as a perceptual map. A cognitive map refers to the mental representation of the external world based on perception, knowledge, and experience. Positioning strategy involves how a company positions its product or brand in the minds of customers relative to competitors. A database is a structured set of data that is organized for easy access and retrieval.

A Two-Dimensional Matrix with Different Product Dimensions on X and Y