Leeper Publishing Company specializes in books on trout fishing in the United States. Next year, it expects to achieve total book sales of $187,000. What is this estimate called?
A)a market penetration estimate
B)a marketing objective
C)a sales forecast
D)a market share estimate

Question

Quizplus · Accepted Answer

The estimate of achieving total book sales of $187,000 is a sales forecast, which is a projection of future sales based on past performance, market trends, and other relevant factors. It helps companies plan their production, inventory, and marketing strategies.

Leeper Publishing Company Specializes in Books on Trout Fishing in the United