Down by the Bay is a Muskoka-based retailer that sells cottage furniture and other items for cottagers. Down by the Bay expects to achieve $3 million in revenues in 2014. This $3 million is a(n):
A)market share estimate.
B)marketing objective.
C)sales forecast.
D)market penetration estimate.

Question

Quizplus · Accepted Answer

The $3 million is a sales forecast, which is an estimate of how much a company expects to sell in a given time period. It is not a market share estimate or market penetration estimate, which both refer to a company's share of the overall market. It is also not a marketing objective, which is a specific goal or target that a company sets for its marketing efforts, such as increasing brand awareness or boosting sales by a certain percentage.

Down by the Bay Is a Muskoka-Based Retailer That Sells