Following on the 25th anniversary of the "Back to the Future" franchise, Nike has developed a new automatic lacing system for a range of high-top basketball shoes. Nike believes this new characteristic - promoted as quick tie - will make the new shoe a superior product. Due to increased costs of materials and production, the price will be about $150. Based on responses of people who have tried the new product, Nike is confident consumers will have a relatively favourable evaluation of the shoe. To have a favourable evaluation, consumers must first:
A)consult a personal source of information.
B)make a purchase decision.
C)consult a public source of information.
D)experience problem recognition.

Question

Quizplus · Accepted Answer

In order for consumers to have a favorable evaluation of the shoe, they must first experience problem recognition, which means they must first understand the need for automatic lacing and see the benefit of it.

Following on the 25th Anniversary of the "Back to the Future