Jo is considering purchasing a new cat, but is unsure of which ones shed, which ones are indoor or outdoor, and which ones are most friendly around children. She decides to ask several friends, who already have cats, to list out the reasons they used when they purchased their own cats. In which stage of the consumer purchase decision process is Jo?
A)alternative evaluation
B)problem recognition
C)information search
D)purchase decision

Question

Quizplus · Accepted Answer

Jo is in the information search stage, where she is gathering information about the different options available to her before making a decision. She is seeking advice from her friends, who have already gone through this process, to gain valuable insight for her decision-making process.

Jo Is Considering Purchasing a New Cat, but Is Unsure