How might consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they might feel?
A)Use routine problem solving.
B)Have little or no problem-solving involvement.
C)Use only an internal information search.
D)Read ads for running shoes even after the purchase has been made.

Question

Quizplus · Accepted Answer

Reading ads for running shoes even after the purchase has been made can help consumers reinforce their decision, thereby reducing cognitive dissonance by affirming the positive aspects of their choice and potentially downplaying any doubts or regrets.

How Might Consumers Who Purchased a New Innovative Type of Running