An ad for State Farm life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the needs in the hierarchy of needs?
A)safety needs
B)social needs
C)personal needs
D)physiological needs

Question

Quizplus · Accepted Answer

The ad is addressing the need for security and protection for one's family after the individual has passed away. This falls under the safety needs category in Maslow's hierarchy of needs.

An Ad for State Farm Life Insurance Asks the Question