Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:
A)selective attention.
B)selective retention.
C)selective perception.
D)selective exposure.

Question

Quizplus · Accepted Answer

Selective perception is the process where the consumer filters and perceives information based on their own interests, beliefs, and experiences. This helps them to organize and interpret the overwhelming amount of information in a meaningful way. Selective attention refers to the consumer's tendency to pay attention to only certain aspects of the information, while selective retention refers to the consumer's ability to remember only certain aspects of the information. Selective exposure refers to the process where the consumer purposely seeks out information that is consistent with their existing beliefs and attitudes.

Because the Average Consumer Operates in a Complex Environment, the Human